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Data privacy statement

Any collection, processing and use (hereinafter “use”) of data is solely for the purpose of
providing our services. The services of our website have been designed to use as little
personal information as possible. For that matter, “personal data” is understood as all
individual details about a person or factual circumstances of an identifiable natural person
(so-called “affected person”).

The following statements on data protection describe what
types of data are collected when accessing our website, what happens with these data and
how you may object to data usage.

1. General information on data processing

1.1. Person Responsible (Controller)

Responsible within the meaning of the EU General Data Protection Regulation (GDPR) and
the new Federal Data Protection Act (BDSG) is:

advalyze GmbH

Address: Berliner Allee 26, 13088 Berlin

Telephone: 030 55463736

E-Mail: hello@advalyze.com

Homepage: www.advalyze.com

1.2. Name and address of the Data Security Officer

The data security officer is:

Kemal Webersohn of WS Datenschutz GmbH

If you have questions about data protection, you can contact WS Datenschutz GmbH at the following email address: advalyze@ws-datenschutz.de

or via post:

WS Datenschutz GmbH
– Datenschutz –
Meinekestraße 13
D-10719 Berlin

https://webersohnundscholtz.de/

1.3. Protection of your data

We have taken technical and organizational measures to ensure that the requirements of the EU General Data Protection Regulation (GDPR) are met by us, as well as, by external service providers working for us.

If we work with other companies to provide our services, such as email and server providers, this will only be done after an extensive selection process. In this selection process, each individual service provider is carefully selected for its suitability in terms of technical and organizational data protection skills. This selection procedure will be documented in writing and an agreement on the order processing of data (order processing contract) will only be concluded if the third party complies with the requirements of Art. 28 GDPR.

Your information will be stored on specially protected servers. Access to it is only possible for a few specially authorized persons.

Our website is SSL/TLS encrypted, as can be seen by the „https://“ at the start of our URL. This also involves e-mail communications, which is encoded via SSL certificate.

1.4. Erasure of personal data

We process personal data only if necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

2. Use of data on this website and in logfiles

2.1. Scope of processing personal data

When visiting our website, our web servers temporarily store every access in a log file. The following data is collected and stored until automated erasure:

  • IP-address of the requesting computer
  • Date and time of access
  • Name and URL of the retrieved file
  • Transmitted amount of data
  • Message if the retrieval was successful
  • Detection data of the browser and operating system used
  • Website from which access is made
  • Name of your Internet access provider
  • Language version of browser

We or our partners may process additional data occasionally. You will find information about this below.

2.2. Legal basis for processing personal data

The legal basis for the temporary storage of the data and log files is Art. 6 para. 1 s. 1 lit. f) of the GDPR. Our legitimate interest is to make our website accessible for you.

2.3. Purpose of data processing

The processing of this data serves: the purpose of enabling the use of the website (connection establishment), system security, the technical administration of the network infrastructure, as well as to optimize the website. The IP address is evaluated only in case of attacks on our network infrastructure or the network infrastructure of our internet provider. Furthermore, no input of your personal data is required to use our website.

2.4. Duration of storage

As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out. This happens as soon as you close our website. Our hosting service might use data for statistical purposes. Any personal data will be anonymized for this. Our hosting service will delete this data after a period of 60 days.

2.5. Right of objection and erasure

The data processing is necessary in order to present the website and to ensure the website’s operation. Therefore, objecting is impossible.

3. Use of cookies

3.1. Description and scope of data processing

Our website is using cookies. Cookies are stored on your computer when you use our website. Cookies are small text files which are stored on your hard drive assigned to the browser you use. Through this information flows to us or the party who set the cookie. Cookies cannot run programs on or transmit viruses to your computer. Cookies are used to analyze the use of our website in anonymized or pseudonymized form and to enable personalized advertisements on this website. The following data may be transmitted:

  • Frequency of website visits
  • Which functions of the website are used by you
  • Used search terms
  • Your cookie-settings
  • Language settings

Upon entering this website, a cookie banner informs you about the use of cookies on this website and asks for your consent. Also, you are pointed to the privacy policy of this website.

3.2. Legal basis for data processing

The legal basis for the processing of data by cookies, which do not only serve the functionality of our website, is your consent acc. Art. 6 para. 1 s. 1 lit. a) GDPR.

The legal basis for the processing of data for cookies, which serve only the functionality of this website, is our legitimate interest acc. Art. 6 para. 1 s. 1 lit. f) GDPR.

3.3. Purpose of data processing

Our legitimate interests are to provide you with a working website connection and to ensure a comfortable use of this website. Also, we need to process your personal data to solve occurring safety and security issues, as well as to ensure system stability. The data processing takes place to make a statistical evaluation of our website possible.

3.4. Duration of storage

This website uses the following types of cookies. The extend and function of each are being explained below:

  • Transient cookies (see a)
  • Persistent cookies (see b)

a) Transient cookies are automatically deleted when you close the browser. This is especially true for session cookies which store your session ID, with which various requests from your browser can be assigned to your session. This will allow your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close the browser.

b) Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

3.5. Right to objection and erasure

You have the possibility to revoke your consent to the data processing by means of cookies, which do not only serve the functionality of the website. In addition, we do not set cookies until you have agreed to set cookies when you visit the site. In this way, you can prevent data processing via cookies on our website. You can also delete the cookies in your browser’s security settings at any time. Please note that you may not be able to use all the features of this website. The setting of cookies can also be prevented at any time by appropriate settings in your internet browser.

4. Contact

4.1. Description and scope of data processing

Via our website it is possible to contact us via e-mail or via contact form. This will require different data to answer the request, which will be automatically saved for processing. The following data are required to process your request:

  • E-Mail-Adresse
  • Name
  • Family name
  • Phone number

4.2. Legal basis for data processing

The legal basis is Art. 6 para. 1 s. 1 lit. b) GDPR.

4.3. Purpose of data processing

The processing of personal data from the input form is used solely handling the contact request.

4.4. Duration of storage

Your data will be deleted as soon as the purpose of the data processing has been achieved or you have submitted a deletion request to us. In rare cases, however, we may keep your data for an extended period of time. This may result from legal or contractual obligations.

4.5. Right to objection and erasure

The user has the right to withdraw their consent to the processing of personal data at any time. If the user contacts us, they can object to storage of their personal data at any time. In such cases, the conversation cannot be continued. All personal data that has been stored in the course of the contact will be deleted.

5. Data processing for applications

5.1. Description and scope of data processing

Through our website it is possible to apply via our application portal on https://advalyze-jobs.personio.de/ or via e-mail to jobs@advalyze.com. For this purpose, personal data will be processed and stored for further processing for the respective application procedure.

The data in the application portal is transmitted in TLS-encryption and stored in a database for which we are responsible and which is operated by an external company, Personio GmbH, Rundfunkplatz 4, 80335 Munich, Germany. The data is stored on certified servers in Germany.

5.2. Legal basis for data processing

Data processing will be based on Art. 88 GDPR and § 26 BDSG (2018).

5.3. Purpose of data processing

We process your data exclusively for the purpose of carrying out the application process.

5.4. Duration and storage

In case of successful application and employment, the personal data is stored in accordance with the legal requirements. In case of unsuccessful application, the data will be deleted in accordance with the rules of the local erasure concept. In doing so the provisions of the AGG (German Employment Law), especially the existing evidence pursuant to § 22 AGG, are taken into account.

This does not apply if we are obliged to any legal erasure periods or if you have given consent to store your data for further communication with us (e.g. we have another suitable job in the future). If you have given consent the legal basis for further storage of your data is Art. 6 para. 1 s. 1 lit. c) or lit. a) GDPR.

5.5. Right to objection and erasure

You can contact us at any time and object to further processing of your data. All personal data of the application process will be deleted in this case.

6. Newsletter

6.1. Description and scope of data processing

On our website visitors can subscribe to our newsletter. When signing-up to receive a newsletter, we ask for:

  • First name
  • Last name
  • Email

This data is necessary to send the newsletter to its recipients. All other fields are to be filled in voluntarily by the data subject, whereby it is expressly pointed out that these fields do not contain any mandatory information:

  • Phone number

The newsletter will be sent via email only after the sign-up process is completed. In order to meet the requirements of the GDPR, we use DOI (Double Opt.-In). If you sign up for our newsletter, we will send a confirmation email to the address you provided us with. This email contains a confirmation link that you must click to complete the sign-up process. Following this procedure, the IP address, date and time of login are stored. This is done to prevent abuses. We won’t transfer the data to third parties.

6.2. Legal basis for data processing

This processing is legally based on Art. 6 para. 1 s.1 lit. a) GDPR, thus your consent. Existing customers may also receive our newsletter without having given their explicit consent. This is carried out only within the strict boundaries of § 7 para.3 UWG (German Act against unfair Competition) and in accordance to Art. 95 GDPR. This equals the legal basis of Art. 6 para. 1 s.1 lit. f) GDPR. Our legitimate interests are to provide information about our products through promotional e-mails to our existing customers and thereby keep in contact with these customers.

6.3. Purpose of data processing

The newsletter has the functions of informing the affected parties about offers and news at a regular basis.

6.4. Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

6.5. Right to objection and erasure

The consent to receiving the newsletter can be revoked by you at any time. For this purpose, you can click the integrated link in each newsletter to unsubscribe. It is also possible to inform us about the revocation of the consent in any other way, e.g. via mail or email.

6.6. ActiveCampaign

6.6.1. Description and scope of data processing

The newsletters are sent via „Activecampaign“, a marketing automation platform of the US provider.

ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA.

The e-mail addresses of our newsletter recipients, as well as their other data described in the context of these notices, are stored on the servers of ActiveCampaign in the USA. ActiveCampaign uses this information to send and evaluate the newsletters on our behalf. Furthermore, ActiveCampaign may use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and presentation of the newsletters or for economic purposes, in order to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write them themselves or pass on the data to third parties.

With the help of Active Campaign, we can also better understand the popularity of our newsletter. When you open an email sent with Active Campaign, a file (web-beacon) contained in the email connects to Active Campaign’s servers in the United States. This allows you to determine whether a newsletter message has been opened and which links have been clicked. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of the newsletter. The results of these analyses can be used to make our newsletter more interesting for our customers in the future.

We have concluded a data processing agreement with the provider in accordance with a contract for order processing in accordance with Article 28 GDPR. ActiveCampaign’s privacy policy can be found here. In addition, ActiveCampaign protects our newsletter subscribers with a comprehensive anti-spam policy.

6.6.2. Legal basis for data processing

This data processing is legally based on your consent acc. Art. 6 para. 1 s. 1 lit. a) GDPR.

6.6.3. Purpose of data processing

We use ActiveCampaign as a processor to ensure an efficient management of our system emails.

6.6.4. Duration of storage

ActiveCampaign declares to store the personal data described above as message metadata for 30 days to facilitate troubleshooting processing and delivery issues. Message bodies are being stored for up to 72 hours to attempt to re-deliver messages that could not be delivered on the first attempt.

6.6.5. Right to objection and erasure

You can revoke your consent at any time. Please contact our data protection officer for this purpose.

 

7. Social media on our website

We integrated social media platforms on our website via “plug-ins”, which may result in social media providers receiving data from you if necessary. We will break this down for you in the following.

7.1. YouTube Video

7.1.1. Description and scope of data processing

We have integrated the services of YouTube on this website. We use for the integration of videos the provider YouTube. Responsible for data processing is:

YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA,

Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit our website with embedded videos, your IP address will be sent to YouTube and cookies will be installed on your computer.  We have included YouTube videos in enhanced privacy mode (in which case, YouTube still contacts the Google DoubleClick service, but personal data is not evaluated according to Google’s privacy policy). As a result, YouTube does not store any information about visitors unless they watch the embedded video. If you click the video, your IP address will be sent to YouTube and YouTube will know that you’ve watched the video. If you are logged in to YouTube, this information is also assigned to your user account (you can prevent this by logging out of YouTube before clicking the video). We use no influence on any possible collection or use of your data by YouTube. For more information about privacy, please refer to the following data policy of YouTube: https://www.google.de/intl/de/policies/privacy/

7.1.2. Legal basis of data processing

The legal basis for this data processing is Art. 6 para. 1 s. 1 lit. a) GDPR.

7.1.3. Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

7.1.4. Duration of storage

Data collected by YouTube (Google) will be deleted by the controller after a fixed retention period of 9 to 18 months.

7.1.5. Right to objection and erasure

To prevent the processing of data by YouTube, you have the possibility to log out of YouTube and delete all cookies before visiting our website. Additional settings and disagreements on the use of data for promotional purposes are available within the YouTube Profile settings.

7.2. Facebook

7.2.1. Description and scope of data processing

We have integrated Facebook on this website. The data processing is carried out by: Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

If a data subject lives outside the United States or Canada and Facebook carries out the data processing, it is the responsibility of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When you click on the Facebook link, the website is accessed by Facebook. By accessing the Facebook website via our website, Facebook transmits the respective reference data from us. Facebook receives the information that you have visited our website.

For more information on facebook’s privacy, please refer to Facebook’s data policy below: https://de-de.facebook.com/about/privacy/

7.2.2. Legal basis of data processing

The data processing is based on our legitimate interest on Art. 6 para. 1 s.1 lit. f) GDPR in the advertising function of social media.

7.2.3. Purpose of data processing

Our interest in using the service stems from the advertising function of social media. We use these to increase the awareness of our company.

8.2.4. Duration of storage

Facebook says it stores your data for 90 days. After the 90 days, the data will be anonymized so that it cannot be further associated with you.

7.2.5. Right to objection and erasure

You have the possibility to object to the data processing at any time. Further settings and contradictions to the use of data for advertising purposes are possible within the profile settings or via the US site or the EU page of Facebook. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

7.3. Instagram

7.3.1. Description and scope of data processing

We have integrated the services of Instagram on this website. The data processing is carried out by: Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA as a product of Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

If you click on the Instagram link, the website will be accessed by Instagram. By accessing the Instagram website via our website, Instagram will transmit your respective reference data from us. Instagram receives the information that you have visited our website. For more information on privacy, please refer to Instagram’s privacy policy below: https://help.instagram.com/155833808900388 and https://www.instagram.com/about/legal/privacy/

7.3.2. Legal basis of data processing

The data processing is based on our legitimate interest on Art. 6 para. 1 s.1 lit. f) GDPR in the advertising function of social media.

7.3.3. Purpose of data processing

Our interest in using the service stems from the advertising function of social media. We use these to increase the awareness of our company.

7.3.4. Duration of storage

Facebook says it stores your data for 90 days. After the 90 days, the data will be anonymized so that it cannot be further associated with you.

7.3.5. Right to objection and erasure

You have the possibility to object to the data processing at any time. Further settings and contradictions to the use of data for advertising purposes are possible within the profile settings or via the US site or the EU page of Facebook. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

7.4. LinkedIn

7.4.1. Description and scope of data processing

We have integrated LinkedIn as a link on this website. The data processing is carried out by: LinkedIn Corporation, 1000 W. Maude Ave., Sunnyvale, California 94085, USA. If you live outside the United States or Canada and LinkedIn processes the data, you are responsible for this: LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

If you click on the LinkedIn link, the linkedin website will be accessed. By accessing the LinkedIn website via our website, LinkedIn transmits the respective reference data from us. LinkedIn receives the information that you have visited our website.

For more information on LinkedIn privacy, please refer to LinkedIn’s privacy policy below: https://www.linkedin.com/legal/privacy-policy

7.4.2. Legal basis of data processing

The data processing is based on our legitimate interest on Art. 6 para. 1 s.1 lit. f) GDPR in the advertising function of social media.

7.4.3. Purpose of data processing

Our interest in using the service stems from the advertising function of social media. We use these to increase the awareness of our company.

7.4.4. Duration of storage

According to LinkedIn, all personal data will be deleted from the service if the purpose of the data processing has been achieved and no legal, official or contractual regulations prevent deletion.

7.4.5. Right to objection and erasure

You have the possibility to object to the data processing at any time. Further settings and contradictions to the use of data for advertising purposes are possible within the profile settings or via the US site or the EU page of Facebook. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

7.5. Twitter

7.5.1 Description and scope of data processing

We have integrated Twitter on our website. The data processing is carried out by: Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

If you click on the Twitter link, the website will be accessed by Twitter. By accessing the Twitter website via our website, Twitter transmits the respective reference data from us. Twitter receives the information that you have visited our website.

For more information on Twitter’s privacy, please refer to Twitter’s privacy policy: https://twitter.com/privacy

7.5.2. Legal basis of data processing

The data processing is based on our legitimate interest on Art. 6 para. 1 s.1 lit. f) GDPR in the advertising function of social media.

7.5.3. Purpose of data processing

Our interest in using the service stems from the advertising function of social media. We use these to increase the awareness of our company.

7.5.4. Duration of storage

According to Twitter, data collected by Twitter is deleted, obfuscated or aggregated after a maximum of 30 days. Twitter does not seek to collect data from browsers that It believes are located in the European Union or in European Free Trade Association (EFTA) countries.

7.5.5. Right to objection and erasure

You have the possibility to object to the data processing at any time. Further settings and contradictions to the use of data for advertising purposes are possible within the profile settings or via the US site or the EU page of Facebook. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

7.6. Xing

7.6.1 Description and scope of data processing

XING can be reached via the link on our website. The data processing is carried out by: XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

If you click on the XING link, the website will be accessed by XING. By accessing the XING website via our website, XING transmits the relevant reference data from us. XING receives the information that you have visited our website.

For more information on data protection at XING, please refer to the following XING Privacy Policy. It is available at: https://www.xing.com/privacy and https://www.xing.com/app/share?op=data_protection

7.6.2. Legal basis of data processing

The data processing is based on our legitimate interest on Art. 6 para. 1 s.1 lit. f) GDPR in the advertising function of social media.

7.6.3. Purpose of data processing

Our interest in using the service stems from the advertising function of social media. We use these to increase the awareness of our company.

7.6.4. Duration of storage

Xing says it will delete all data concerning you as soon as you delete your user account. Xing refers to the privacy statements of the third-party providers used for this purpose regarding the storage period of the data collected when using the Xing website.

7.6.5. Right to objection and erasure

You have the possibility to object to the data processing at any time. Further settings and contradictions to the use of data for advertising purposes are possible within the profile settings or via the US site or the EU page of Facebook. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

8. Tracking and analytics

For the continuous improvement of our website we use the following tracking and analytics tools. Below you can find information on which personal data is processed in each case and how you can reach the respective service providers:

8.1. Facebook Custom Audience / Facebook-Pixel

8.1.1. Description and data processing

Our website uses Facebook’s Custom Audience pixel to measure conversions. Responsible for data processing is:

Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

With the help of the Facebook pixel, we can analyze the behaviour of our website’s visitors. As a result, the effectiveness of Facebook advertisements can be evaluated. Facebook receives the following data: the redirect URL, browser information and the person’s Facebook user ID if they have a Facebook account.

The data is stored and processed by Facebook, a connection to the user profile is possible. Facebook can use the data for its own advertising purposes. This use of data cannot be influenced by us as the site operator. The data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. This use of data cannot be influenced by us as the site operator.

You can find Facebook’s data privacy policy here: https://www.facebook.com/about/privacy/

8.1.2. Legal basis of data processing

Legal basis for processing data is your consent, Art. 6 para. 1 s. 1 lit. a) GDPR.

8.1.3. Purpose of data processing

We process your data to continue the optimization of our website and our advertising activities.

8.1.4. Duration of storage

The data will be deleted as soon as it is no longer needed for recording purposes and no legal, official or contractual regulation precludes deletion.

8.1.5. Right to objection and erasure

You can deactivate the remarketing feature “Custom Audiences” in the Ads Settings section of Facebook: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen , if you have a Facebook account. If you do not have a Facebook account, you can disable Facebook’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ 

8.2. Google Analytics

8.2.1. Description and scope of data processing

Our website uses Google Analytics. This is a service for analyzing access to websites of Google Inc. (“Google”) and allows us to improve our website. Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Cookies enable us to analyze your use of our website. The information collected by a cookie are:

  • IP address,
  • Access time,
  • Access Duration

The information is transmitted to a Google server in the USA and stored there. The evaluation of your activities on our website is transmitted to us in the form of reports. Google may pass on the collected information to third parties, if required by law or if third parties process this data on behalf of Google. The Google tracking codes of our Internet offer use the function „_anonymizeIp()“, thus IP addresses are processed only shortened, in order to exclude a possible direct personal link to you.
        Under https://www.google.de/intl/de/policies/
as well as under http://www.google.com/analytics/terms/de.html you can find out more about the terms of use and privacy policy of Google Analytics.

8.2.2. Legal basis of data processing

Legal basis is your consent acc. Art. 6 para 1 s. 1 lit. a) GDPR.

8.2.3. Purpose of data processing

By processing the data, we can analyze how our website is used, so we can improve it for our users. We protect your data by using only anonymized IP addresses.

8.2.4. Duration of storage

The data will be deleted after 14/26/38/50 months or will be deleted 26 months after your last website visit.

8.2.5. Right to objection and erasure

You can prevent the installation of cookies by Google Analytics in your browser settings. In this case, however, it may happen that you cannot fully use all features of our website. Also, trough browsers extensions e.g. http://tools.google.com/dlpage/gaoptout?hl=de Google Analytics can be disabled and controlled.

8.3. Google Tag Manager

8.3.1. Description and scope of data processing

Google Tag Manager is a solution that allows us to manage web site tags through one interface (including Google Analytics and other Google marketing services on our website). The tag manager itself (which implements the tags) does not process users’ personal data. Regarding the processing of users’ personal data, reference is made to the details of the Google services.

Google Tag Manager usage policies can be viewed here: https://www.google.com/intl/de/tagmanager/use-policy.html

9. Tools for advertisement and marketing

Tools are also included on our website to ensure that our website is displayed to you during an internet search, as a relevant search result or as an advertisement. Below, the programs used in connection with our website have been broken down for you:

 

9.1. Facebook Ads

9.1.1. Description and scope of data processing

We have integrated the services of Facebook Ads on this website. Facebook Ads is an Internet advertising service. The data processing is carried out by:

Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

If you have reached our website through a Facebook ad, Facebook will set a so-called conversion cookie on your system. About the explanations on cookies, reference is made to the passage on cookies. The conversion cookie is used to create and analyze visit statistics. The conversion cookie stores the IP address when you visit the website. This data is stored in the United States. It is possible that Facebook also passes this data on to third parties. Regarding Facebook’s further privacy notices, please refer to: https://www.facebook.com/about/privacy/.  More information about the Facebook ads is available via https://de-de.facebook.com/business/ads.

9.1.2. Legal basis of data processing

he data processing is based on your consent acc. Art. 6 para. 1 s. 1 lit. a) GDPR.

9.1.3. Purpose of data processing

The purpose of the processing is to enable user-specific advertisements. We use Facebook ads to be able to place targeted advertisements of our company in the search engine results of Facebook as well as on Facebook websites. Through this type of advertising, we open up a wider circle of users and interested parties. In addition, we are increasing our awareness.

9.1.4. Duration of storage

One year after setting the Facebook cookie, the cookie loses its validity. This means that you can no longer be identified. Within one year, both we and Facebook can track which subpages have been accessed due to the Facebook cookie.

9.1.5. Right to objection and erasure

You have the option to revoke your consent at any time. Please contact our data protection officer. The setting of cookies can be prevented at any time by appropriate settings in your internet browser. The cookies already set can also be deleted in the settings of the internet browser. We keep in mind that preventing the setting of cookies may result in not all features being fully available. You can object to user-related advertising through Facebook at any time. You can also deactivate behaviour-based targeting via third-party sites, e.g. via https://www.networkadvertising.org/choices/ and https://www.aboutads.info/.

9.2. Google Ad Manager (former Double Click)

9.2.1. Description and scope of data processing

We use Google Ad Manager. Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.

Google Ad Manager uses information of your visits of this and other websites to generate advertisements of products and services that might interest you. For further information on the methods used or what you can do to prevent Google Ad Manager from using this information, please refer to the following link: https://www.google.de/policies/technologies/ads/.

9.2.2. Legal basis of data processing

Legal basis is your consent acc. Art. 6 para 1 s. 1 lit. a) GDPR.

9.2.3. Purpose of data processing

We use Google Ad Manager to generate advertisements for our website visitors. Our interest is to cooperate with other companies to reach a broader audience.

9.2.4. Duration of storage

The data will be deleted as soon as they are no longer needed for our recording purposes.

10.3.5. Right to objection and erasure

The setting of cookies can be prevented by appropriate settings in your Internet browser at any time. The already set cookies can also be deleted in the settings of the Internet browser. We express our concern that preventing cookies from being set may mean that not all features are fully available.

9.3. Google Ads and Google Conversion Tracking

9.3.1. Description and scope of data processing

We have integrated the services of Google Ads (formerly Google AdWords) on our website. Google Ads is an internet advertising service. We use Google Ads to gain relevance in the results of Google’s search engine. Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If the user accesses our website through a Google ad, Google will set a so-called conversion cookie on the user’s system. For the explanation of the cookies, please refer to the pass to the cookies. The conversion cookie is used to create and analyze web-use statistics. The conversion cookie stores the IP address when visiting the website. This data is stored in the USA. It is possible that Google will share this information with third parties. For further privacy notices of Google refer to:https://www.google.de/intl/de/policies/privacy/

9.3.2. Legal basis of data processing

The legal basis is Art. 6 para. 1 s. 1 lit. a) GDPR.

9.3.3. Purpose of data processing

In particular, we use Google Ads to gain relevance in the results of Google’s search engine.These advertisements are carried out to reach a greater audience.

9.3.4. Duration of storage

30 days after setting the conversion cookie the cookie loses its validity. This means that the user can no longer be identified. Within these 30 days both- us and Google can track which subpages have been accessed.

9.3.5. Right to objection and erasure

The setting of cookies can be prevented by appropriate settings in the user’s Internet browser at any time. The already set cookies can also be deleted in the settings of the Internet browser. We express our concern that preventing cookies from being set may mean that not all features are fully available. The user may separately object to interest-based personalized advertising by Google. Please refer to the following link:  www.google.de/settings/ads.

9.4. Google Remarketing

9.4.1. Description and scope of data processing

We use Google Remarketing. Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing works by setting a cookie on the user. This cookie use gives Google the opportunity to recognize the user if they visit a website that also uses Google Remarketing.

As a result, Google will be notified of the user’s IP address or browsing behaviour.

9.4.2. Legal basis of data processing

Legal basis is your consent acc. Art. 6 para 1 s. 1 lit. a) GDPR.

9.4.3. Purpose of data processing

By using Google Remarketing, we may display advertisements to users that have previously logged into our website. Google Remarketing ultimately enables user-directed personalized advertising.

9.4.4. Duration of storage

The data will be deleted as soon as they are no longer needed for our recording purposes.

9.4.5. Right to objection and erasure

The prevention (as well as the erasure) of the cookie setting can be achieved under the appropriate settings in the Internet browser. The user can object to user-related advertising by Google at any time. For this we refer to: https://policies.google.com/?hl=en.

 

10. Other tools of third-party providers

We also use third-party providers to help us with the site’s appearance and functionality. These are listed below:

10.1. Google Web Fonts

10.1.1. Description and scope of data processing

We use web fonts provided by Google. for uniform representation of fonts on the website. Data processing for the European Economic Area and for Switzerland is carried out by:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address.

For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and Google’s privacy policy: https://www.google.com/policies/privacy/.

10.1.2. Legal basis of data processing

The legal basis is your consent acc. Art. 6 para. 1 s. 1 lit. a) GDPR.

10.1.3. Purpose of data processing

We use web fonts provided by Google for uniform representation of fonts on the website. The reason for us using Google web fonts is our interest to make our website vivid and user-friendly.

10.1.4. Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

10.1.5. Right to objection and erasure

In the settings of your browser you can select to not download the fonts from servers of third parties. In this case, a default font which is already installed on your computer will be used.

10.2. Font Awesome

10.2.1. Description and scope of data processing

This site uses so-called web fonts, provided by Fonticons, Inc., for the uniform representation of fonts. When you load our website, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to the servers of Fonticons, Inc. This allows Fonticons, Inc. to know that your IP address was used to access our website. The use of web fonts is in our legitimate interest of a uniform and attractive presentation of our online offers.

For more information about Font Awesome, please visit https://fontawesome.com/help and read the Fonticons, Inc. privacy policy: https://fontawesome.com/privacy.

10.2.2. Legal basis of data processing

The legal basis is your consent acc. Art. 6 para. 1 s. 1 lit. a) GDPR.

10.2.3. Purpose of data processing

We use web fonts provided by Fonticons for a uniform representation of fonts on the website. The reason for us using Fonticons web fonts is our legitimate interest to make our website vivid and user-friendly.

10.2.4. Duration of storage

We process personal data only if necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

10.2.5. Right to objection and erasure

In the settings of your browser you can select to not download the fonts from servers of third parties. In this case, a default font which is already installed on your computer will be used.

10.3. Mittwald

10.3.1. Description and scope of data processing

On our website we use the services of the hosting provider Mittwald. The data processing is carried out by:

Mittwald CM Service GmbH & Co. KG, Königsberger Str. 4 – 6, 32339 Espelkamp, Deutschland.

When you access our website, data will be stored and processed for technical reasons. Additional information on data protection at Mittwald can be found: https://www.mittwald.de/datenschutz

10.3.2. Legal basis of data processing

The processing of this data is carried out on the basis of Art. 6 para. 1 s. 1 lit. f) GDPR. Our legitimate interest is based on making our website accessible to you.

10.3.3. Purpose of data processing

The data processing is carried out for the purpose of enabling the use of the website. It is used for system security, the technical administration of the network infrastructure and the optimization of the Internet offer.

10.3.4. Duration of storage

The data will be deleted as soon as the purpose of the processing has been fulfilled and no legal regulations prevent deletion. This is usually the case after 60 days at the latest.

10.3.5. Right to objection and erasure

In addition to the right of access, you also have a right of rectification with regard to the personal data stored about you, a right of deletion, a right of blocking and a right of transmission of your data. In addition, you can object to this processing at any time with us or with the data protection officer of Mittwald. If you wish to exercise any of these rights, you can contact the Data Protection Officer of Mittwald: Andreas Durnio, Königsberger Straße 4-6, 32339 Espelkamp, phone: +49-5772-293-100, fax: +49-5772-293-333, e-mail: datenschutz@mittwald.de.

10.4. Integromat

10.4.1. Description and scope of data processing

On our website we use the interface software Integromat from:

Integromat s.r.o., Novakovych 1954/20a, 180 00 Prague 8, Tschechische Republik.

Integromat uses the data of the users for the technical processing of the requests and for the initiating of the data provided by the user in the IT systems used by us. For example, your details from the contact form can be processed and transmitted to our systems.

Your data is stored in a secure web hosting center in the Czech Republic (EU Member State since 2004), which is certified according to internationally recognized standards ISO 9001 and ISO 27001, which define the requirements for the quality management system and the information security management system. For more information, see Integromat’s privacy policy: https://www.integromat.com/en/kb/privacy.html.

10.4.2. Legal basis for data processing

The integration of Integromat is based on your consent in accordance with Art. 6 para. 1 s. 1 lit. a) GDPR.

10.4.3. Purpose of data processing

The purpose of data processing is to enable a simplified use of our website and to transfer the data into our IT systems. The service thus helps us to automate processes.

10.4.4. Duration of data storage

The data are stored until the purpose of the data processing has been achieved and no legal, official or contractual retention periods prevent deletion.

10.4.5. Right to objection and erasure

You have the option to revoke your consent at any time. For this purpose, please contact our data protection officer.

10.5. Zapier

10.5.1. Description and scope of data processing

We use services provided by Zapier. The data processing is carried out by:

Zapier Inc., 548 Market St, #62411, San Francisco, California 94104, USA.

With the help of these services it is possible to integrate and create commands for various third-party services as well as to transmit data of the website to our other service providers. When this link between a third-party vendor and Zapier is enabled, for example by filling out the contact form, various data is transmitted to Zapier. In order to enable the services, cookies are set on your browser.

We rely on Zapier’s data processing in accordance with data protection. According to Zapier, appropriate measures are being taken to ensure this. Further information on data processing by Zapier can be found in the data protection declaration: https://zapier.com/privacy/   

10.5.2. Legal basis of data processing

Legal basis is your consent acc. Art. 6 para 1 s. 1 lit. a) GDPR.

10.5.3. Purpose of data processing

The purpose of data processing is to enable a simplified use of our website and to transfer the data into our IT systems. The service thus helps us to automate processes.

10.5.4. Duration of storage

The data will be deleted as soon as the purpose of the data processing is fulfilled and no legal regulations prevent deletion. Certain fully anonymized data may be retained for the purpose of improving Zapier’s services.

10.5.5. Right to objection and erasure

You have the option to revoke your consent at any time. In addition, your browser settings can prevent the setting of cookies at any time. If you have any questions about Zapier’s privacy or how to exercise your rights, please contact our Data Protection Officer or contact Zapier at: contact@zapier.com

10.6. Perspective

10.6.1. Description and scope of data processing

We use Mobile Funnel on our website. The data processing is carried out by:

Perspective Software GmbH, Müggelstraße 22, 10247 Berlin, Deutschland.

Through the service, pixels can be integrated on the website by other service providers that are used by us. The data entered when using Mobile Funnel is transmitted via SSL encryption and stored in a database. This includes, for example, the time during which a new lead was submitted. In addition, Perspective Software GmbH processes further data, some of which may also be personal data to provide its services, in particular regarding the operation of Mobile Funnel.

For more information: https://perspective.co/datenschutzerklaerung/

10.6.2. Legal basis for data processing

The data processing is based on your consent in accordance with Art. 6 para. 1 s. 1 lit. a) GDPR.

10.6.3. Purpose of data processing

With the help of this service we want to make our website more active and attractive.

10.6.4. Duration of data storage

The data will be deleted as soon as the purpose of the data processing has been achieved and no legal, contractual, or official regulations prevent deletion.

10.6.5. Right to objection and erasure

You have the option to revoke your consent at any time. For this purpose, please contact our data protection officer. If you have any questions about Perspective’s privacy, you can contact the company at the following email address: privacy@perspective.co

10.7. Acuity Scheduling

1o.7.1. Description and scope of data processing

This website uses the Acuity Scheduling software from

Squarespace, Inc. 225 Varick Street, 12th Floor, New York 10014, USA.

The data processing is carried out by:

Squarespace Ireland Limited, Le Pole House, 1st Floor, Ship Street Great, Dublin 8, Irland.

Acuity Scheduling offers an online scheduling service. This service uses cookies stored on your computer and collects information such as your name, telephone number and email address, provided you enter this information. In this way, we can remind you of your appointments and give you the opportunity to change or cancel appointments.

For more information about Squaresplace’s privacy, see the following links:

Squarespace Privacy Policy: https://de.squarespace.com/privacy/

Squarespace Cookie Policy: https://de.squarespace.com/cookie-policy/ and https://support.squarespace.com/hc/en-us/articles/360001264507

10.7.2. Legal basis for data processing

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 s.1 lit. a) GDPR.

10.7.3. Purpose of data processing

We use the service to better schedule appointments with you and to make it easier to make appointments.

10.7.4. Duration of data storage

The data will be deleted as soon as the purpose of the data processing has been achieved and no legal, official, or contractual regulations prevent deletion.

10.7.5. Right to objection and erasure

You have the option to revoke your consent at any time. For this purpose, please contact our data protection officer. If you have any questions about Squarespace’s privacy, you can send them to the following address: privacy@squarespace.com

10.8. Leadfeeder

In parallel with the use of Google Analytics, this website uses Leadfeeder, which is operated by Liidio Oy, Mikonkatu 17, 0100 Helsinki, Finland. In its analysis, Leadfeeder accesses the list of IP addresses of website visitors created by Google Analytics and links the list of IP addresses to information about companies that can be found on the Internet under these IP addresses. Due to the shortening of the IP addresses of the website visitors, which has already been done when using Google Analytics, no direct personal reference is possible. A reference to persons can presumably arise when viewing the linked company information.

10.9. Hotjar

This website uses Hotjar. The Provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool to analyze user behavior on our website. With Hotjar we can record mouse movements, scrolling and clicking. Hotjar can also determine how long the mouse pointer stays in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are viewed the most.
We can also determine how long you have been on the site and when you left it. In the contact form we can also determine where you interrupted your entries.
In addition, Hotjar can be used to obtain direct feedback from visitors to the website. This function serves to improve the website operator’s offer.
Hotjar uses cookies. Cookies are small text files that are placed on your computer and saved by your browser. They serve to make our offer more user-friendly, effective and secure. In particular, these files can be used to determine whether our website was visited with a particular terminal device or whether Hotjar functions were deactivated for a particular browser. Hotjar cookies remain on the end device until they are deleted.
The user can configure his browser to be informed about the settings of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies in certain cases or generally, and to activate the automatic removal of cookies when the browser is closed. If you deactivate cookies, the functionality of this website may be limited.
The use of Hotjar and the storage of Hotjar cookies is governed by article 6, paragraph 1, letter f of the DSGVO. The operator of this website has a legitimate interest in analyzing user behavior in order to optimize both his website and advertising.
Contract for order processing
We have entered into a Data processing Agreement (DPA) with Hotjar in order to implement strict European data protection regulations.

 

11. Service providers from third countries

In order to be able to provide our services, we use the support of service providers from third party countries (non-EU countries). In order to ensure the protection of your personal data in this case, we conclude processing contracts with each – carefully selected – service provider. All of our processors provide sufficient guarantees to implement appropriate technical and organizational measures. Our third country data processors are either located in a country with an adequate level of data protection (Art. 45 GDPR) or provide appropriate safeguards (Art 46 GDPR). Below you may find our categories of processors, the country they are located at and the safeguards or guarantees they provide. We only use the support of providers that can ensure:

Adequate level of protection: The provider comes from a country whose level of data protection has been recognized by the EU Commission.  For more information, see: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en

EU standard contract clauses: Our provider has submitted to the EU standard contractual clauses to ensure secure data transfer. For more information, see: https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:DE:PDF

Binding Corporate Rules: Article 47 of the GDPR provides the possibility of ensuring data protection when transferring data to a third country via Binding Corporate Rules. These are examined and approved by the data security authorities within the framework of the consistency mechanism pursuant to Art. 63 GDPR.

Consent: Furthermore, data will only be transferred to a third country if you have given us your consent in accordance with Art. 49 Para. 1 lit. a GDPR.

12. Your rights

You have the following rights with respect to the personal data concerning you:

12.1. Right to withdraw a given consent (Art. 7 GDPR)

If you have given your consent to the processing of your data, you can withdraw it at any time. This will affect the admissibility of processing your personal data by us for the time after you have withdrawn your consent. To withdraw your consent, contact us personally or in written form.

12.2. Right of access (Art. 15 GDPR)

You have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to your personal data and the following information:

  • the purpose of processing;
  • the categories of personal data concerned;
  • the recipients or the categories of recipient to whom your personal data have been or will be disclosed, in particular recipients in countries outside of the EU or international organisations;
  • where possible, the envisaged period for which your personal data will be stored, or, if not possible, the criteria used to determine that period;
  • all available information on the source of your personal data;
  • the existence of automated decision-making, including profiling, referred to Art. 22 para. 1 and 4 GDPR and, in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for you.

In the case of such a request, you must provide enough information about your identity to proof that the request concerns your own personal data.

12.3. Right to rectification and erasure (Art. 16, 17 GDPR)

You have the right to obtain from us without undue delay the rectification and completion of inaccurate personal data concerning yourself.

You may also request the erasure of your personal data if any of the following applies to you:

  • Die Sie betreffenden personenbezogenen Daten sind für die Zwecke, für die sie erhoben oder auf sonstige Weise verarbeitet wurden, nicht mehr notwendig.
  • the personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed;
  • you withdraw consent on which the processing is based according to Art. 6 para. 1 s.1 lit. a) or Art. 9 para. 2 lit. a) GDPR, and where there is no other legal ground of processing;
  • you object to the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the you object to the processing pursuant to Art. 21 para. 2 GDPR;
  • the personal data have been unlawfully processed;
  • the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which we are subject;
  • the personal data have been collected in relation to the offer of information society services referred to in Art. 8 para. 1.

Where we made the personal data public and are obliged to erase the personal data pursuant to Art. 17 para. 1 GDPR, we, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

These rights shall not apply to the extent that processing is necessary:

  • for exercising the right of freedom of expression and information;
  • for compliance with a legal obligation which requires processing by Union or Member State law to which we are subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • for reasons of public interest in the area of public health in accordance of Art. 9 para. 2 lit. h) and i) as well as Art. 9 para. 3 GDPR;
  • for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, in so far as the right referred to above is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
  • for the establishment, exercise or defence of legal claims.

12.4. Right to restriction of processing (Art. 18 GDPR)

You shall have the right to obtain from us restriction of processing where one of the following applies:

  • the accuracy of the personal data is contested by you, for a period enabling us to verify the accuracy of the personal data;
  • the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
  • we no longer need the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims;
  • you have objected to processing pursuant to Art. 21 para. 1 GDPR pending the verification whether our legitimate grounds override yours.

Where processing has been restricted under the aforementioned conditions, such personal data shall, except for storage, only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the limitation of the processing is restricted, you will be informed by us before the restriction is lifted.

12.5. Right to information (Art. 19 GDPR)

If you have asserted us your right to rectification, erasure or restriction of data processing, we will inform all recipients of your personal data to correct, delete or restrict the processing of data, unless this proves impossible or involves disproportionate effort.

You also have the right to know which recipients have received your personal data.

12.6. Right to data portability (Art. 20 GDPR)

You have the right to receive your personal data, which you provided to us, in a structured, commonly used and machine-readable format. Also, you have the right to transmit those data to another controller, where

  • the processing is based on consent pursuant of Art. 6 para. 1 s.1 lit. a) GDPR or of Art. 9 para. 2 lit. a) GDPR or is based on a contract pursuant of Art. 6 para. 1 s. 1 lit. b) DS-GVO; and
  • the processing is carried out by automated means.

In exercising your right to data portability, you have the right to obtain that personal data transmitted directly from us to another controller, as far as technically feasible. The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority that has been delegated to us.

12.7. Right to object (Art. 21 GDPR)

Where we based the processing of your personal data on a legitimate interest (Art. 6 para. 1 s. 1 lit. f) GDPR), you may object to the processing. The same applies if the data processing is based on Art. 6 para. 1 s. 1 lit. e).

In this case, we ask you to explain the reasons why we should not process your personal data. Based on this we will terminate or adapt the data processing or show you our legitimate reasons why we continue the data processing.

12.8. Right to lodge a complaint with supervisory authority (Art. 77 GDPR)

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you is against the infringes of the GDPR.

The supervisory authority to which the complaint has been submitted shall inform you of the status and results of the complaint, including the possibility of a judicial remedy according to Article 78 GDPR.

13. How you perceive these rights

To exercise these rights, please contact our data security officer:

Kemal Webersohn von der WS Datenschutz GmbH

advalyze@ws-datenschutz.de

or by mail:

WS Datenschutz GmbH
Meinekestraße 13
D-10719 Berlin

14. Subject to change

We reserve the right to change this privacy policy in compliance with legal requirements.

August 2020