advalyze blog
- Posted on October 6, 2022
- by Jan Steg
- 11 min
Black Friday is just around the corner again, sending the Internet into a veritable state of emergency. This pre-Christmas discount battle is reflected above all in the sales: in 2020, 2.4 billion euros were earned in e-commerce on this day alone. In this article, which we now republish as [...]
- Posted on September 15, 2022
- by Charlene Jeche
- 8 min
It’s clear to see that growth marketing is all about business growth, flexibly adapting to the ever-changing conditions of the digital age, and organizing everything skillfully. Moreover, the people who can do precisely that are called growth managers or growth consultants. Their greatest strength is in keeping an eye [...]
- Posted on July 28, 2022
- by Cecilia Fleta
- 6 min
In our experience as a digital agency, most clients interested in investing in Google search want to do advertising, and prefer leaving investment in SEO and organic search for a later stage. They want -and most startups need- results now. Today. Or at least tomorrow. We believe that this [...]
- Posted on July 15, 2022
- by James Holder
- 6 min
In the world of tracking and GDPR it’s important to know that users’ consent must always be obtained first and foremost. Shopify offers an easy setup and native integration when it comes to connecting your analytics and marketing tools like Google Analytics, Facebook, Google Ads, Pinterest. By connecting these [...]
- Posted on June 7, 2022
- by Bibiane Zimmermann
- 6 min
If you already know about it, then great. And if not, that’s not a problem, but this is your final call: In July 2023, the plug will be pulled on Universal Analytics. This means that you will no longer be able to collect and evaluate your data in the [...]
