advalyze blog

Black Friday 2022 complete guide for performance marketers – 2022 update

Black Friday Marketing

Black Friday is just around the corner again, sending the Internet into a veritable state of emergency. This pre-Christmas discount battle is reflected above all in the sales: in 2020, 2.4 billion euros were earned in e-commerce on this day alone. In this article, which we now republish as a revised and improved 2022 version, […]

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What does a Growth Manager actually do in a marketing agency?

Growth manager

It’s clear to see that growth marketing is all about business growth, flexibly adapting to the ever-changing conditions of the digital age, and organizing everything skillfully. Moreover, the people who can do precisely that are called growth managers or growth consultants. Their greatest strength is in keeping an eye on everything simultaneously, so to speak, […]

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SEO vs PPC: What’s the best strategy for startups?


In our experience as a digital agency, most clients interested in investing in Google search want to do advertising, and prefer leaving investment in SEO and organic search for a later stage. They want -and most startups need- results now. Today. Or at least tomorrow. We believe that this strategy is short-term thinking. A sustainable […]

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Shopify & GDPR: How to set up cookie consent with GTM

shopify & gdpr

In the world of tracking and GDPR it’s important to know that users’ consent must always be obtained first and foremost. Shopify offers an easy setup and native integration when it comes to connecting your analytics and marketing tools like Google Analytics, Facebook, Google Ads, Pinterest. By connecting these tools to your store Shopify will […]

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How to connect Google Merchant Center with Shopify

Connecting Shopify with Google Merchant Center

Before you start selling your products using Google Shopping, you first need to follow the steps to successfully connect your Shopify platform with your Google Ads account and the Google Merchant Center. While the process itself isn’t difficult, there are some hurdles that may (or may not) cause you a headache down the road if […]

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The leading data visualization tools in 2022


Data has always been a hot topic in digital marketing. The ability to tailor strategies and understand the customer journey in-depth, made it possible for brands to set up more accurate campaigns while increasing the effectiveness and efficiency of their marketing. Since a big part of these possibilities is fueled by tools and technologies, we […]

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What it’s like to be a Marketing Engineer

MarTech Engineer

Many questions come up when I tell people that I am a Marketing Engineer (in the business, the slang is MarTech Engineer). MarTech is not a term that many are familiar with, and the question, “What is MarTech?” comes up a lot. So what does MarTech mean? What is MarTech? MarTech, or Marketing Technology, is […]

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How Youtube likes/dislikes ratio predicts voting behavior

Experiment update EN

Conclusions of our case study on Germany’s 2021 election As Germany woke up to a tight election outcome, we at advalyze rushed to see how Youtube engagement and likes/dislikes ratio of the three major candidates correlated with their parties’ official election results. A few weeks earlier, we had set up this experiment where we extracted […]

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How to pick the right digital marketing agency

Header Artikel neu 1

A company‘s guide through the contemporary online agency jungle A new digital strategy, a change in corporate direction, the development of an effective tech stack, the expansion of marketing channels– there are many reasons to join forces with an agency. But there are many agencies vying for your partnership. “The solution to all digital problems” […]

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Why you should invest in a Customer Data Platform

Customer Data Platform

It has never been more essential to manage your data effectively and be compliant with GDPR. The outbreak of COVID-19 has impacted every aspect of life. One of these impacts is on how businesses have had to adapt and undergo a digital transformation, with customer data having to be up-to-date, multi-channel and cross-device. Some larger […]

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