Digital Marketing for
your sustainable success
How we can support you
With the right growth strategy, we combine marketing with technology in order to increase our clients added value along the entire digital funnel.
Drive online sales
with Growth Marketing
Your brand attracts lots of followers and your product is really in demand. But your sales could be even better. Now advalyze helps you activate digital growth for your business: with rapid and long-lasting effects.
with effective strategies
Inspire tomorrow’s customers today. Generate viable leads to assemble the perfect target group for your smart marketing. The construction manual? We’ll be happy to divulge it for you.
Some of our clients:
How SieMatic increased qualified lead conversion to over 10%
As a result of our digital project, SieMatic is now positioning itself as digital leader in the premium kitchen segment. By implementing a CRM with marketing automation and a digital marketing strategy, we build the bridge from first customer contact on to the qualified handover to a dealer up until the kitchen purchase. With the help of several contact modules on the website, the interest of potential customers is peaked, and leads are sustainably generated. Marketing automation qualify leads with an individual approach, the right content at the right time, up to potential customers, and digitally guides them in the best possible way to a specific showroom visit.
The qualified leads are automatically fed into a sales pipeline that is accessible to every dealer. With the help of the digitally collected information and data points, significantly optimized sales processes can be carried out in the future. For the first time, every local dealer has a transparent and structured overview of the new and digitally pre-qualified leads and can systematically evaluate them in real time in order to generate appointments and eventually business faster and more efficiently.
As a premium kitchen manufacturer, SieMatic is now in a position to make its digital success measurable from first touchpoint to the sale of the kitchen until the sale is finally complete, and to significantly increase sales through continuous performance optimization. For the first time it is possible to give a quality assessment of the marketing channels on a cost-per-order level and to track them down to the last detail.
International scaling with dedicated customer-journey-marketing.
Over the past few years, we have worked closely together with Ancestry to gradually develop the perfect digital marketing mix along the customer journey to scale throughout different European markets. Following our Lean Startup approach, we have tested Social Ads, SEA, SEO, Affiliate, Programmatic Ads as well as TV to build an ideal marketing mix for Germany as well as selected European countries. Focusing on data-driven optimization, we were not only able to set up high performing marketing channels and assets, but also to generate valuable insights on customer behavior.
By introducing Programmatic Ads during the Christmas season in 2019, we recorded a high impact on all relevant performance KPIs of the whole marketing mix. We found and implemented the right DSP through our MarTech tool-evaluation-process. The right tooling and campaign setup, data-driven customer journey messaging across the whole funnel and all the touchpoints led to overall success of the whole 7-digit net media budget activity.
Cost per Order
Today, Ancestry is successfully scaling to become the market leader in online genealogy.
Effective lead management: The communication matrix guide to Customer Journey Marketing
What if I told you there was a secret way to turn your leads into loyal customers? Generating leads is only the first step, but knowing how to harness their tr[...]
7 Google Ads Hacks to Scale your Search Campaigns- 2023 UPDATE
There is no magic formula for how to get your marketing efforts done to reach the results you want. Still, there are so many good practices and tricks to try o[...]
Black Friday 2022 complete guide for performance marketers – 2022 update
Black Friday is just around the corner again, sending the Internet into a veritable state of emergency. This pre-Christmas discount battle is reflected above a[...]
What does a Growth Manager actually do in a marketing agency?
It’s clear to see that growth marketing is all about business growth, flexibly adapting to the ever-changing conditions of the digital age, and organizing ev[...]
SEO vs PPC: What’s the best strategy for startups?
In our experience as a digital agency, most clients interested in investing in Google search want to do advertising, and prefer leaving investment in SEO and o[...]
We don’t have a standard template
We work in iterative steps, data-driven and user-centered. This means that our solutions are both pragmatic and individual.
Equal players, equal footing
We see ourselves as part of our clients’ team – as long as we deliver added value. Creating necessary trust is an important part of our work.
advalyze stands for accurate, high-quality work with impact. Transparency and honest communication are absolute key to us because we believe in karma.
»With passion, expertise and the best support, advalyze has been with us throughout our entire digitization process …
… and helps us in creating extensive measures to reach future customers using all current and digital contact points. We really appreciate the knowledge transfer within the company. Thank you for the many years of partnership and cooperation!«
Christian Hansen, CMO SieMatic
Over 25 experts on hand for your digital success.
We always see ourselves as part of our clients' team and together we can go the extra mile. With drive and passion for entrepreneurship, innovation and digital marketing, together we will reach the next digital level for your projects.
“I did my training here and stayed because I like my colleagues and the ongoing opportunity to learn from every task every day.”
Juri Gerber, Junior MarTech Engineer
“It’s a super friendly environment with awesome peers – fun at work guaranteed!”
Sandra Hand, HR Business Partner
“I love the fact that I can schedule my work as it suits me. Sometimes I prefer to work in the morning, on other days I like to sleep longer – flexible work at its best 😉.”
Marek Lacina, Vice President Digital Marketing
“The people and the atmosphere at advalyze are quite special: everyone has an open ear and lends a helping hand when needed.”
Angela Obeng, Performance Marketing Manager SEA
“Diversified specialists combine their knowledge in project work to create a holistic solution – advalyze in a nutshell.”
Ellen Heydemann, Growth Marketing Consultant
“At advalyze, origin, age & gender play no role – what really counts are skills and personality.”
Laura Raimondi, Assistance of the management