YOUR CONTACT PERSON
Tobias Zumbült
CEO
hello@advalyze.de
+49 30 5546 3736
Your next digital Level
Your partner for lead generation and lead management
MARKETING AUTOMATION
How SieMatic increased qualified lead conversion to over 10%
As a result of our digital project, SieMatic is now positioning itself as digital leader in the premium kitchen segment. By implementing a CRM with marketing automation and a digital marketing strategy, we built the bridge from the first customer contact to the qualifies handover to a dealer up until the kitchen purchase. With the help of several contact modules on the website, the interest of potential customers is peaked, and leads are sustainably generated. Marketing automation qualify leads with an individual approach, the right content at the right time, up to potential customers, and digitally guides them in the best possible way to a specific showroom visit.
The qualified leads are automatically fed into a sales pipeline that is accessible to every dealer. With the help of the digitally collected information and data points, significantly optimized sales processes can be carried out in the future. For the first time, every local dealer has a transparent and structured overview of the new and digitally pre-qualified leads and can systematically evaluate them in real time in order to generate appointments and eventually business faster and more efficiently.
+80%
Traffic
+60%
Leads
+10%
Sales Conversion
As a premium kitchen manufacturer, SieMatic is now in a position to make its digital success measurable from first touchpoint to the sale of the kitchen until the sale is finally complete, and to significantly increase sales through continuous performance optimization. For the first time it is possible to give a quality assessment of the marketing channels on a cost-per-order level and to track them down to the last detail.
MARKETING AUTOMATION
How Gracher Generates Scalable, High-Quality Leads with advalyze
Together with Gracher, a leading provider of surety and trade credit insurance, we redesigned B2B lead generation in a complex and highly consultative industry. The foundation was a data-driven target group analysis from which we derived four ideal customer profiles - specifically tailored to the construction, mechanical engineering, shipping, and energy sectors. A custom outreach campaign, hyper-personalized messaging, and a technical setup optimized for deliverability allowed us to directly engage key decision-makers. Automated follow-ups, A/B testing, and continuous conversion tracking ensured measurable efficiency across the entire funnel.
Within just a few months, we were able to generate a potential insured volume in the double- digit million range - through leads with clear interest and measurable sales potential.
31
qualified sales leads (SQLs) in 3 months
+60%
open rate + 12% reply rate
40
additional marketing qualified leads (MQLs) for follow-up
With this new setup, Gracher has established a scalable, data-driven sales process – laying the groundwork for sustainable growth in a highly competitive market.
MARKETING AUTOMATION
Reimagining POS solutions: How Gewinnblick is digitizing the Lead Management Process
Together with Gewinnblick, we have elevated digital lead generation in the POS and payment system industry to a new level. A custom-built lead module on the website provides potential customers with an interactive advisory experience and delivers tailored results directly into the top of the funnel. A data-driven lead qualification process and a lead scoring system guide prospects through the customer journey in a targeted manner. Hot leads are seamlessly transferred to sales, while precise tracking ensures ongoing optimization of all measures. Supported by a specially developed lead generation campaign, Gewinnblick has been able to significantly increase both the quantity and the quality of generated leads - maximizing efficiency and driving stronger conversions.
The cornerstone of this success was precise tracking, which provided valuable insights throughout the customer journey. These insights enabled the delivery of highly tailored content relevant to the target group - at the right time and through the right channels. Measured success:
+15%
Traffic
+200%
Average Time
+70%
Conversion Rate
With the new setup, Gewinnblick has established the foundation for scalable lead generation. Its flexible tech stack enables the easy integration and testing of new channels. Marketing and sales are now connected through a data-driven approach, allowing for seamless end-to-end performance tracking. The insights gained from ongoingcampaigns formthe basis for the continuous content optimization - targeted, relevant, and performance-driven. This approach not only sustains current performance but also drives systematic growth – paving the way for long-term success in digital sales.
MARKETING AUTOMATION
How McFIT retained SEO performance during a major relaunch
As one of the largest fitness chains in Europe, McFIT partnered with us to ensure a smooth website relaunch — without sacrificing organic visibility, traffic, or performance. In close coordination with McFIT’s internal teams and external development partners, we implemented a comprehensive SEO strategy that focused on technical oversight, redirect management, and repeated SEO audits. Our goal: preserve search engine rankings and user access throughout the relaunch. Through continuous coaching and a hands-on approach, we ensured that all key SEO factors were in place before, during, and after go-live. The result: a successful relaunch with full technical SEO integrity and zero traffic loss — laying the groundwork for long-term digital growth.
Throughout the entire relaunch process, we served as a strategic and operational SEO partner to McFIT and its web agency. Our technical support included precise redirect mapping, metadata and header tag reviews, indexability checks, and quality assurance testing across all stages of development. We conducted multiple SEO checks before and after go-live to identify potential risks and implement fixes proactively.
0%
loss in organic traffic
100%
of redirects implemented successfully
Full technical SEO integrity at launch
With our SEO coaching, the McFIT team was empowered to maintain best practices internally while aligning their content and development workflows for long-term success. The relaunch not only preserved all existing organic traffic, but also created a stable technical foundation for future visibility improvements, performance tracking, and scalable lead generation. McFIT can now rely on a search-optimized website experience that supports their position as a digital leader in the fitness industry.
Some of our clients
How can we support you?
Lead generation
Lots of traffic on your website but no leads? With our lead magnets, your traffic turns into valuable contacts.
Not much traffic? Don’t worry — we plan and implement tailored online marketing strategies that reach your target audience. No matter the industry, we find the right strategies to attract the right customers.
Lead management
Effective lead management starts with proper segmentation, where leads are grouped to deliver targeted and relevant offers.
By sending the right content at the optimal time, we strengthen customer loyalty and assess lead quality through precise lead scoring. This way, we maximize your conversion rates and unlock your full potential.
Why advalyze?
Smart strategies for your success
With over 15 years of experience in lead marketing, we develop smart and targeted strategies. We combine proven expertise with innovative approaches to create tailored solutions—perfectly customized for you.
A partnership on equal footing
As dedicated sparring partners, we always look beyond the horizon together and provide exactly the solutions that move your business forward—with honest feedback guaranteed.
Tailored & smart tools
We evaluate the best digital tools for you and integrate them seamlessly into your tech stack. We operate completely tool-independent, ensuring you get exactly what you need – personalized and efficient.
»With great expertise and reliable support ...
... advalyze helped us optimize our strategy. Together, we established valuable processes and quickly achieved success through their support. The collaboration is a pleasure – thanks to creative ideas, fast implementation, and a focus on our needs. Thank you for the collaborative partnership!«
Nina Schneiß, Online and Social Media Manager | Gewinnblick
»With dedication, passion, expertise ...
... advalyze has supported us from the first step into digitalization to implementing measures to reach customers across all current and digital touchpoints in the future. We greatly appreciate the knowledge transfer to our company. Thank you for the long-standing and collaborative partnership!«
Christian Hansen, CMO | SieMatic
»The campaign with advalyze marked ...
... a real turning point for us: Highly qualified leads with concrete meeting requests landed directly in our inbox. It has rarely been so easy for our sales team to initiate meaningful conversations and close deals successfully. The collaboration was consistently professional, fast-paced, and characterized by a true partnership at eye level.«
Jörg Bosch, Managing Director Sales | Gracher
»Over the past two years, advalyze has ...
... impressed us with a clear SEO strategy, strong technical expertise, and outstanding content creation skills. The relaunches of John Reed and McFIT went smoothly and without traffic loss thanks to their close coordination with our developers. Regular audits, monitoring, and coaching have sustainably strengthened our SEO performance.«
Danny Stumhöfer, Director Digital Platforms | McFIT
The foundation of our work
We combine marketing and technology through tailored strategies, optimizing every step of the digital funnel – from awareness to lead generation and lead management.
Over 20 experts for your
digital success
We always see ourselves as part of our clients' teams and go the extra mile together. With passion and dedication for leads, digital marketing, and strategy, we achieve "your next digital level" together.
“I’ve never experienced such an open and authentic culture as at advalyze. Others advertise with free drinks and snacks.”
Cecilia, Senior SEO Consultant
“At advalyze, fun at work, a strong team spirit, and tailored solutions for customer problems come together.”
Felix, Entrepreneur in Residence
“At advalyze, we combine technical expertise with a curiosity for new tools – always staying ahead of the curve to find the best solutions.”
Nima, Head of MarTech
“At advalyze, origin, age, and gender don’t matter – what truly counts are skills and personality.”
Laura, Executive Assistant
“Specialists from various fields combine their knowledge in project work to create a comprehensive solution – that’s advalyze.”
Ellen, Growth Senior Consultant
“I’ve felt well taken care of from day one: a family-like team, genuine appreciation, and broad expertise. Through diverse projects and responsibility, I grow beyond myself every day.”
Jann, Growth Consultant
“At advalyze, I love the cozy breaks, the many opportunities for a nap, and of course, the delicious snacks – I feel right at home here.”
Birte, Office Dog
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