Implement SEA-Campaign with fullfunnel-tracking for 20% more SQL per month
The client
Securiton Germany offers professional advice and support as early as the analysis of the specific security situations. Together with the customer, the experts look at the possible hazards and risks.
Industry
Project date
Competences
Describe the challenge here
With a high-priced and consulting-intensive product, Securiton was only able to acquire leads to new customers to a limited extent. In addition, the quality of the leads was inconsistent and the cooperation with the sales department at the transfer point was purely manual.
Approach
With a high-priced and consulting-intensive product, Securiton was only able to acquire leads to new customers to a limited extent. In addition, the quality of the leads was inconsistent and the cooperation with the sales department at the transfer point was purely manual.
Results
Leads from the SEA campaign were of significantly better quality and 110% more were generated than through previous measures
+20%
SQL per month
+300%
SQL per month
»The holistic view of our marketing and sales processes has led to a significant increase in new customers »
