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advalyze 2.0 – new branding for new goals

advalyze rebranding

2020 was without a doubt a year unlike any other – big challenges have become a part of daily life, but at the same time new opportunities for fundamental change and reorientation are opening up.

We took the time to not only change our visual and digital presentation as a brand which in the future will focus on potential clients with more dynamism. We also want to benefit internally from this change and strengthen our own competencies in the area of “brand”. That can only work when we start with ourselves first.

The plan: a comprehensive rebranding that ideally combines form and content, conveys a strong core message and withstands the test of time – in short: we need a new look!

think moto develops the advalyze branding

There is much more to a successful brand design than just an eye-catching logo. That’s why we wanted help from experts in the field and decided on the design agency think moto. In the subsequent weeks, advalyze went through an in-depth check-up and was redefined with the help of the entire team. Questions were asked about the nature of the company as a fictitious character, which we answered individually and which was ultimately bundled into our very own brand personality ‘Anian’. Anian is an extremely multi-faceted character who takes on new challenges head on with an open and inventive mind while always acting in a social and collegial way and can’t be rattled easily.

advalyze’s brand attributes

advalyze brand attributes

From this collected potpourri of characteristics, three brand archetypes were finally derived: creator, protector and hero. As a creator, advalyze shows its creative side and tries to turn clients’ wishes into reality in a visionary way. In the protector role, we create a strong basis of trust, in which a close cooperation with the client is built and the hero is ultimately our personified motivation, with which we target every project, no matter how seemingly impossible – with courage and zeal.

A symbiosis of content and aesthetics

But what role does that play for the new advalyze design? Especially when it comes to the visual and aesthetic elaboration of our corporate character, the detailed preparatory work comes to fruition. Color scheme, font, animation and content all combine to form a meaningful unit. The new website will show more facets, provide personal insights and leave an authentic impression that speaks for itself. First and foremost, a fresh and bold color palette is required: bright pink, electrifying blue and warm yellow now govern advalyze’s new online presence.

The transparently overlapping color strips that make up the characteristic advalyze “A” not only appear open-minded and luminous, but also reflect our deep understanding of internal and external transparency as well as cooperation on an even playing field.

We have exchanged our old static website design for an animated logo and an overall more coherent and modern look. The transparently overlapping color strips that make up the characteristic advalyze “A” not only appear open-minded and luminous, but also reflect our deep understanding of internal and external transparency as well as cooperation on an even playing field. Superficiality isn’t our thing: Instead, we see ourselves as part of our client’s team and work together on individual strategies that are outside of the box and have a lasting effect. In addition to the visual look, the website’s usability also plays a major role. Despite all the progressiveness, site visitors shouldn’t be shied away by an aloof premium impression at the first point of contact. We want to be perceived as visionaries and fearless, yet open-minded and authentic – and we think the result speaks for itself.

Kickoff for the new website and advalyze 2.0

In close cooperation with think moto, a completely revitalized design was finally created, that conveys advalyze’s continued development to the outside world and at the same time graphically embodies our typical values. The time had finally come on July 31st and the new website was revealed.

We are very satisfied with the result and look forward to your feedback!

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The Author

Charlene Jeche Advalyze

Charlene Jeche

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