advalyze blog
- Posted on July 28, 2022
- by Cecilia Fleta
- 6 min
In our experience as a digital agency, most clients interested in investing in Google search want to do advertising, and prefer leaving investment in SEO and organic search for a later stage. They want -and most startups need- results now. Today. Or at least tomorrow. We believe that this [...]
- Posted on July 15, 2022
- by James Holder
- 6 min
In the world of tracking and GDPR it’s important to know that users’ consent must always be obtained first and foremost. Shopify offers an easy setup and native integration when it comes to connecting your analytics and marketing tools like Google Analytics, Facebook, Google Ads, Pinterest. By connecting these [...]
- Posted on June 7, 2022
- by Bibiane Zimmermann
- 6 min
If you already know about it, then great. And if not, that’s not a problem, but this is your final call: In July 2023, the plug will be pulled on Universal Analytics. This means that you will no longer be able to collect and evaluate your data in the [...]
- Posted on May 2, 2022
- by Moritz Ordemann
- 6 min
If you need to manage large Google Ads accounts, you’re likely burdened with the problem of having to deal with repetitive, manual tasks. One of our clients, an event tickets reseller, was in this exact situation. In order to solve the problem, we conducted a tool evaluation for them [...]
- Posted on March 14, 2022
- by Marek Lacina
- 7 min
Before you start selling your products using Google Shopping, you first need to follow the steps to successfully connect your Shopify platform with your Google Ads account and the Google Merchant Center. While the process itself isn’t difficult, there are some hurdles that may (or may not) cause you [...]
